Effective Date: 01/01/2026
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Roots Mercantile (“we,” “our,” or “us”) values your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website at https://www.rootsmercantile.com (the “Site”), make a purchase, or interact with us in any digital capacity.
By using our Site, you consent to the practices described in this Privacy Policy.
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1. Information We Collect
We may collect the following types of information when you visit our website, make a purchase, sign up for a newsletter, or contact us:
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A. Personal Information

• Name

• Email address

• Billing/shipping address

• Phone number (if provided)

• Payment information (processed securely via third-party providers; we do not store card data)

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B. Non-Personal/Device Information

• IP address

• Browser type and version

• Device type and operating system

• Referral URLs and website interaction data (e.g., pages visited, time on site)

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C. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to enhance your browsing experience, analyze traffic, and personalize content. Consent for cookies is managed via Usercentrics, which allows users to set and manage cookie preferences in compliance with GDPR and other regulations.
 
2. How We Use Your Information
We use the information we collect for the following purposes:

• To process and fulfill orders

• To provide customer support

• To send emails and updates related to your order or wellness content

• To improve our website, products, and services

• To personalize your user experience

• To comply with legal obligations

• For internal analytics and security

We do not sell, rent, or share your personal data with third parties for marketing purposes without your explicit consent.
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3. Third-Party Services
We work with trusted third-party providers to operate our business:

• Payment Processing: Stripe, PayPal, or other PCI-compliant platforms

• Consent Management: Usercentrics is used to handle cookie consent and user preferences

• Accessibility: AccessiBe is used to enhance the accessibility of our website for users with disabilities

• Analytics: Google Analytics or similar tools may be used for website usage data

These providers are required to comply with relevant privacy laws and may only access your data as necessary to perform their functions.
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4. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., tax or legal compliance).
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5. Your Rights & Choices
Depending on your location, you may have certain rights under applicable privacy laws, including:

• The right to access or request a copy of your personal data

• The right to correct inaccurate or incomplete data

• The right to request deletion of your data (“right to be forgotten”)

• The right to object to or restrict data processing

• The right to withdraw consent at any time

• The right to data portability

To exercise these rights, please contact us at RootsMercantileHerbs@gmail.com.
 
6. Data Security
We implement appropriate technical and organizational safeguards to protect your personal data from unauthorized access, disclosure, or misuse. However, no system is 100% secure. We encourage you to use strong passwords and be mindful of phishing and fraud attempts.
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7. Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect or store data from minors. If you believe we have received information from a child under 18, please contact us immediately.
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8. Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with the "Last Updated" date revised. Continued use of the Site after any updates constitutes your acceptance of the new terms.
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9. Contact Us
If you have any questions about this Privacy Policy, how your data is handled, or would like to make a request under your applicable privacy rights, please contact us:
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Roots Mercantile /BioField Terrain App/ Stewards Under Pressure / Rooted Saviors / Texas Saviors
Email: rootsmercantileherbs@gmail.com
Website: https://www.rootsmercantile.com